The posters are created by Danish artist Emilie Luna. By Emilie Luna started in 2017 on Instagram with primarily handmade drawings. Since then the brand has changed its focus to printed illustrations. The aim of the illustrations is to bring joy and happiness into everyday life, with distinct simplicity in colours and lines. Each illustration is drawn by hand with different techniques, and then printed into posters. The illustrations are inspired by everyday life and embraces the modern minimalistic design that Scandinavia is known for.